National case study: Ukraine Road Safety Week

ukrainersw1Ukraine Road Safety Week is organised and conducted by the Ukrainian Road Safety Association in the third week of November, coinciding with the World Day of Remembrance for Road Traffic Victims. The event was first held in 2009. It has become one of the most widely participated road safety events in the country, bringing together policy-makers, NGOs, businesses, academics and volunteers.

The Road Safety Week aims to prevent road crashes and raise awareness among the public about progress made in the field of road safety. It also provides a platform for dialogue between the government, companies and civil society.

Ukraine’s Road Safety Week is supported by various government departments including the ministries of Health, Education, and Internal Affairs, and international road safety organisations including the Global Road Safety Partnership and La Prévention Routière Internationale. The Ukrainian Road Safety Association seeks companies to sponsor the event. For the last few years, the general partner of the Ukrainian Road Safety Week was the Motor (Transport) Insurance Bureau of Ukraine. Other sponsors include: 3M Ukraine, Winner Imports Ukraine (official importer for Volvo), Goodyear and others.

The event doesn’t focus on a specific road safety topic each year. Instead every year it has the broad theme of “road safety depends on everyone”, allowing participants to focus on the issues most important to them.

Most of the major events of the Week take place in the capital Kiev, organised by the Road Safety Association, with regional events taking place across the country organised with the support of regional bodies. Previous year’s events have included:

  • a free concert held in Kiev’s Independence Square with Ukrainian bands performing under the slogan ‘be visible on the road’;
  • a flash mob with hundreds of people in hi-vis jackets dancing in Kiev’s city centre (see the video below);
  • a film festival screening road safety videos, organised by the Road Safety Association and the Donetsk City Council;
  • round table discussions for students of local universities to discuss key road safety issues and solutions, organised by the Donetsk Academy of Motor Transport;
  • a basketball tournament in memory of Ukrainian basketball player Sergei Konenka, who died in a road crash; and
  • a conference for companies and road safety professionals on how they can cooperate to improve road safety.

The Week culminates with memorials held across the country to commemorate the World Day of Remembrance for Road Traffic Victims.

Ukraine’s Road Safety Week has succeeded in bringing together a range groups and organisations together to act on road safety, with tens of thousands of people across the country participating.